Portfolio Highlights
Milestones by Category
Webinars
4 webinars: "Go Global, Go Local — Latin American Market" with Cristian Gallardo (CEO Pulsoline, Former Regional Manager LatAm, Avast). Southeast Asia eCommerce overview with Andy Le (Amazon Consultant, eBay Top Rated Power Seller). Brazil webinar with Vinícius Vieira (Head of Business Development at Bexs). 80+ downloads, CR 15%, avg. outreach 2,500.
Events
World AI Show & Awards 2022, Dubai (25–26 May, Jumeirah Emirates Towers) — Softline Ecommerce as Supporting Partner. Team presence on the show floor and networking sessions. Global Payment Service Solution and Global Payment Solution for Online Sales presented at events.
Sales Materials
Softline Ecommerce Solution in Brazil — 3 main features, key features, benefits for vendors, success stories (Avast, Kaspersky). Payment Methods — Global Overview. Softline & Kaspersky Global Partnership deck. 15+ materials produced for sales enablement across markets.
LinkedIn & Social Media
Softline Ecommerce Global LinkedIn page (724 followers): "TOP 10 secret facts about the Middle East and North Africa". YouTube channel (@softlineecommerce3343, 23 subscribers, 9 videos): AB test conversion rate video, Brazil eCommerce webinar (141 views), All-in-One eCommerce Solution. Social banner: "Our clients AB tested us — They got +30% in conversion and sales."
Recognition
PeerSpot story: Softline eCommerce Solution — Andre M., Digital Marketing Country Manager, Brazil at Avast Software: increased conversion by ~10%. Alexey Fedorov, Managing Director Russia/CIS/EE/ME at Avast: "The main advantage is implementing high-quality local online shopping experience in many regions." IDC Vendor Spotlight: "A Digital Commerce Platform for Emerging Markets" — February 2021.
Brand Identity
Full brand system for OlapTeam (EU): logo variants, blue color palette, Avenir Next typography, icon set, business cards and dark-themed brand book.
New Website
Corporate website built from scratch at olapteam.com — "Transform Your Business Processes to exceed Your Goals." Full product, features and case study pages.
OlapTeam Global — Cloud-Based or On-Premise?
LinkedIn post for OlapTeam Global page targeting enterprise decision-makers with the cloud vs. on-premise positioning.
OlapTeam Türkiye — Bulut Tabanlı mı?
Localised LinkedIn content for the Turkish market — same cloud vs. on-premise message delivered in Turkish for OlapTeam Türkiye page.
OlapTeam for Enterprise-level planning
Brand awareness post for OlapTeam Global — positioning the platform for enterprise-level financial planning and data management.
Kurumsal Seviye Planlama İçin OlapTeam
Turkish-language brand post for OlapTeam Türkiye — enterprise planning positioning delivered in the local language for the Turkish-speaking market.
Sales Materials
Complete toolkit: CPM/EPM ecosystem explainers, feature comparison sheets, industry brochures and the ultimate corporate planning guide.
Brand Identity
Alplanir — fusion of modern business technology with authentic Arabic culture. Logo, dark-green color system, "Our Values" brand framework (Reliability, Transparency, Technology), merch (laptop case, wireless charger, power bank, pen, notebook, thermal mug) and badge/lanyard design.
New Website Design
Full website designed for UAE/MENA market. Homepage: "Empower your business planning, forecasting and data analytics with agile driven platform Alplanir." Industry-specific landing page for Hospitality with features, benefits, product screenshots and "Plan It Easy" CTA.
LinkedIn — Why choose Alplanir?
Three LinkedIn posts: "Why choose Alplanir? Explore the opportunities for your company!", "Alplanir for Heavy Industry: Real-time insights, Maximum efficiency, No bottlenecks", "Top 3 Reasons for Hospitality Businesses to Switch to an EPM Platform", and "Why Proactive Financial Planning is a National Priority — Insights from the UAE's GPSSA Campaign".
A Sample of Sales Materials
"Your Complete Sales & Marketing Performance Solution" — full one-pager with feature breakdown, 5 reasons to choose the Alplanir Platform, and benefits section. Targeted at enterprise buyers in the UAE market.
Market Overview — Android vs iOS
Brazil has 84M smartphone users. 80.95% use Android (80M+ on Google Play), 18.74% use iOS (18M+ on App Store). Apple products cost 40% more due to taxes — the most expensive in the world. iPhones purchased outside the App Store don't function in Brazil. Chinese/Korean Android alternatives dominate at 700+ BRL vs iOS 11 at 3,000+ BRL.
Competitive Analysis
Full feature and pricing comparison across Masters Pro, YCLIENTS, Goldie Scheduling, Collaboration, Salon IQ Enterprise, Salon Soft, and Z/ital Business — covering platform availability, downloads, ratings, pricing tiers, and Brazil-specific localisation status.
SWOT Analysis — Masters Pro
Strengths: flexible pricing, intuitive interface, master portfolio, loyalty on late payments, Brazilian dialect localisation, all major messengers connected, high App Store rating. Weaknesses: unknown brand in Brazil, similar feature set to competitors, no deposit/insurance option. Opportunities: Android localisation, loyalty programmes, pro community, local bank cards & payment methods. Threats: competitors with free tiers + WhatsApp Business, longer trial periods, and aggressive global entrants.
Customer Journey Map (CJM)
Awareness via Insta, Kwai, TikTok, blogs, WOM, webinars and podcasts. Interest via AppStore, Google Play and website. Desire: app download for trial, setup, onboarding first clients, personalised messages, first revenue report. Action: conversion from trial to paid, support contact. Loyalty: monthly subscription, upsell to premium tier, joining Masters Pro professional community.
Sales Funnel — Воронка продаж
Optimizing: semantic core, keyword queries, relevance, review requests. Awareness: Instagram, TikTok, blogs, WOM, referrals. Interest: App Store ASA, Google Play, website. Desire: trial download, setup, client onboarding, personalised outreach, first revenue report. Action: payment conversion, local payment methods, support. Loyalty: monthly billing, subscription, referral, upsell to premium, Masters Pro community.
Brand Identity — Program Concepts
4 loyalty program identities each paired with BMW's "Sheer Driving Pleasure" brand: Upgrade Your Life (upward arrows icon), No Limits (abstract S-shape), Extrovert (multi-colour dynamic burst), Let's Go, Motor! (blue spiral). Each concept targets a distinct BMW owner segment.
Cards for Loyalty Program — VISA Premium Platform
Bank card VISA Premium Platform for "Upgrade Your Life" and "No Limits" programs. Bank card VISA Premium Platform for "Let's Go, Motor!" and "Garage Club BMW". Extrovert motivation platform: two tools — Bank card Extrovert card with unique preferences and Mobile application Extrovert Pro.
Program Mechanics — MINI & BMW Owners
Program mechanics model for MINI: Buy → Make purchases → Get benefits & discounts → Save bonuses → Share emotions with friends (Rational to Emotional journey). Program scheme for BMW owners: "Upgrade Your Life" benefits (partner offers, BMW events, 24/7 call centre, car upgrade) and "No Limits" benefits (exclusive trips, VIP shuttles, concierge, international insurance, chef cooking). BMW & Partners mechanics: Partners' offers (discounts, events, special offers) → Agency → monthly reporting, website updating, client feedback, analytics.
Interaction with Partners — Validation Mechanics
BMW & Partners (BMW, MINI, Motorrad) validation mechanics: Partners-applicants (1–5) → Selection, validation, final approval with Evaluation criteria (Premium/Super-Premium segment, Federal level MOW & SPb, retail chains preferable, traffic, TA rating, recommended by TA) → Selected partners (1–3).
Interaction with Dealers — BMW Loyalty Program
BMW Loyalty Program & Dealers cycle: BMW Loyalty Program → Education webinar (at launch stages: Moscow, St. Petersburg, Regions) → POS materials (tool kit for staff, branding & info materials) → Q&A → Dealers' loyalty offers (special interface at loyalty programme web-sites) → Integration of dealers' offers into the programme.